Lunch and an idea, "10,000 Neighbors Program"

Well, just had lunch with one of the top executives from James Hardie at a local BBQ joint here in the SouthEnd. I always like taking visitors to the local bars and eateries. Give them a taste of the neighbor flavor, sights and sounds.
But this was not your ordinary lunch on Friday afternoon. No, far from your blue plate special.
It is not every day that you have the top executive from a billion dollar corporation at your lunch table at Mac's Speed Shop. And, I was going to make sure I made the most out of this opportunity. This is a chance that most people wait 10-15 years for and I had 45 minutes, uninterrupted, with the decision maker at one of world's top brands.
We were brought together because we share a vision. A glimpse into the Charlotte housing market,
specifically the remodeling and renovation industry and the current condition of the average home in our region.
It is always exciting when you can "be on the same page" with today's decision makers. With someone who can make a difference and is willing to take the initiative to create and launch a marketing program that could change our industry. Good stuff.
So, what is our vision. It is simple. Reach 10,000 homeowners in the Charlotte market. Literally, contact ten thousand homeowners with an important message from James Hardie and our friends here at SouthEnd.
Now is time to replace the siding on your house. 
A grassroots campaign targeting 30-50 neighborhoods in the greater Charlotte area.
There are so many homes between Lake Norman and Rock Hill that need residing. So many houses that need to replace the exterior siding. Houses built from the 80's through the earlier part of this decade.
James Hardie has the name and the top brand in residential siding. SouthEnd has 12 crews that have completed over 1,200 siding projects here in Charlotte over the past year and has a great reputation in our community. A great marriage that we want to finalize soon!
Our goal is to bring the best siding product to 10,000 homeowners and let them see the benefits to residing.
The fact reamins that only re-siding your home with fiber cement gives you the best return on your investment, 5 years in a row.* Go with James Hardie.
Good lunch with a great man representing a wonderful brand. Doesn't get any better than that, does it?
*Quality Remodeler
http://www.sehomeimprovement.com/